MC Hammer A multi-award winner, M.C. Hammer is a rapper, dancer, entrepreneur, spokesman, and occasional actor. He is considered a pioneer and innovator of pop rap by incorporating elements of freestyle music and is the first hip-hop artist to achieve diamond status for an album. Throughout his career, Hammer has managed his own recording business. As a result, he has created and produced his own acts including Oaktown’s 3.5.7, Common Unity, Special Generation, Analise, One Cause One Effect, and more.